A landing page is a page that people who visit your Facebook Page will see first. It is a great destination for you to feature your product catalog, any seasonal specials or simply highlight the services that your company provides. The primary goal for the landing page is to increase the “facebook visibility” for your company or brand. Using a landing page can drastically increase your conversions and explode your Facebook fan count.
It is important to note that since March 11th, Facebook has restricted users to add new FBML applications to their Facebook page, which means the old way of creating a landing page (using the Static FBML application) is no longer available. So we will create a Landing Page using astatic html iframe tab application.
Let’s get started! You can create a Facebook Landing Page by following the steps mentioned below:
Step 1:
Go to your Facebook Page and click on the ‘Edit Page’ button at the top.
Step 2:
From the left panel, click on the ‘Apps’ tab.
Step 3:
Scroll down till the end and click on the ‘Browse more applications’ link.
Step 4:
On the resulting page, in the search box at the top, type ‘static html iframe’ and press enter.
Step 5:
On the search result page, you will see some applications. Among them, there will be ‘Static HTML: iframe tabs’ application (having star image) as shown below. Click on that.
Fig A – Static HTML Iframe Tabs Application
Step 6:
Now to add this application to your Facebook page, click on ‘Add to My Page’ link from the left panel.
Step 7:
A window will appear containing all of your pages as shown below. Click on ‘Add to Page’ button against the page for which you want to add the Landing Page.
Fig B – Adding Static HTML Iframe Application to your Page
Step 8:
Now go back to your page, you will see this application gets added on your page in the left panel as shown below:
Fig C – Static HTML Iframe Application added to your Page
Step 9:
Click on it, you will see two boxes here, one for fans and one for non-fans. Put the HTML for landing page for non-fans in the non-fans box and for fans in the fans box (which is optional). Please make a note that maximum width of the image you put here can be 520px.
Step 10:
Once done with HTML, click on ‘Save and view tab’ button. You will see links as ‘View your tab as a non-fan’ and ‘View your tab as a fan’. By clicking on these links, you can view your pages.
Step 11:
Last step is to make this landing page as default landing page. For this, go back to your Facebook page and click on ‘Edit Page’ button at the top. Now from the left panel, click on the ‘Manage Permissions’ tab. Under this, select your landing page as ‘Default Landing Tab’ and click on ‘Save Changes’ button and you are done.
